It is that time of the year again….Allergy season and I am currently suffering. Funny thing about me is that every allergy medicine makes me drowsy, even if it is “daytime”, I still feel drowsy. I have to wait until I get off from work to take something because I would be asleep at my desk lol. I am with you if you are suffering through allergy season too.
I can’t believe my newsletter is launching next week, next Monday to be exact and I am low key freaking out! I am so happy that people subscribed to it and I want everyone to enjoy it. I wanted to be able to connect with my audience outside of social media because you never know what may happen. Remember when Instagram and Facebook went down last month.
I think it is important to have a way to reach and still connect with your followers. I was so scared to even do this newsletter. I started it sometime last year and stopped when I was in a funk about my blog. I wasn’t sure at the time if I was going to continue blogging but I couldn’t stop thinking about it. One of my goals this year is to be fearless and this was scary jumping into this. I am still tweeking a few things but the first issue is just about done. I am so excited about it and know it will be a success.
I have also been struggling with the direction of my platform. I know when I initially started, I was basically all over the place talking about everything. I felt like I was doing too much and just switched gears. I find myself wanting to broaden what I talk about but it is about my audience. I can’t just talk about whatever and expect people to keep coming back if it does not relate to them.
I know my main focus is the hair and I have been enjoying doing the hair demos and trying out different products. I know I stopped with the makeup tutorials and fashion posts, I’m not sure if I should bring those back every once in a while. My other focus is bringing awareness to Black Owned Businesses. I felt it was important to use my platform, as small as it is and support my community and culture. Black Owned Businesses really need our support and if I can help them gain some exposure or new customers, I feel like I have done my part. There are times I want to talk about motherhood and marriage but I know a lot of my audience does not have kids or is single. It seems hard when there are things you want to blog about but it doesn’t relate to your audience.
I know I will figure things out and get it together lol. I feel like I am doing well with keeping up with the goals I set for myself this month. I sometimes feel myself getting overwhelmed but I know how to take a step back and regroup. I am just looking forward to everything this year has to offer. See you guys tomorrow!